An Assessment of the Impact of Organizational Behaviour on Organizational Goal Achievement

Abstract

Irrespective of the size of an organization, the goals drive remains their
major focus therefore to achieve the setup goals of any organization, the
impact of organizational behavior (OB) cannot be overlooked. This
study is centered on an analysis of the four components of OB which
include employee, technology, structure, and external environment as
they are essential because no organization can survive in its goal drive
without proper analysis of the behavior and attitude of the employees,
the functionality of the technology employed, the structure of the
organization, and lastly the external environment they operate. The
organization does not operate without the people therefore its positive
image is a strong indication of how the major enumerated components
coexist and are well coordinated. Business owners ensure all the pros
and cons are well analyzed to ensure proper maximization of
operational resources towards achieving the stated financial objectives
and goals. This study was carried out at the SUFI Mart Supermarket
branch, Kano State, Nigeria. The organization is a supermarket outfit of
household grocery items in the retailing industry. The study used the
interview method of qualitative methodology to garner information from
102 respondents majorly customers to know their experience of the
attitude of the employees, their behavior during and after shopping at
the supermarket, and their perception of the organization. The result by
the majority of the respondents shows that there is a positive
relationship between OB and organizational goal achievement. This
study is limited to customers in the retailing industry therefore further
research is expected to be carried out by other researchers mostly in
other sectors on the impact that OB has on organizational goal
achievement.