Exploring Cybersecurity Threats in Digital Marketing

Abstract

Cybersecurity is crucial to digital marketing hence dealing with
security threats in cyberspace is essential for success in digital
marketing which is an online business. The cornerstone of any online
business is security. The primary objective of any form of online
marketing business is to connect a business or organization with its
target audience via digital channels. This paper identifies strategies
put in place for a successful digital marketing business in the midst
of incessant cyber threats. Online survey was used to collect data
from those involved in one form of digital marketing or the other.
This includes social media promotion, mobile phone advertising,
content marketing, influencer advertising, third-party merchant
marketing, search engine optimization, paid channel advertising.
Usable data was collected from 680 participants who were members
of a Facebook group of 34,000 digital marketers. The data gathered
was evaluated using (SPSS). Responses from digital marketers
indicated major cybersecurity threats and the different ways digital
marketers have been able to explore them were exposed.