Improving User Interface Design and Efficiency Using Graphic Design and Animation Techniques

Abstract

User interface (UI) design has undergone a significant evolution, integrating graphic design and animation techniques that have redefined digital experiences. This evolution, driven by technological advancements and a deeper understanding of user behaviour, has emphasized the fusion of aesthetics and functionality as a cornerstone in modern UI design. This research explores the integration of graphic design and animation techniques to enhance user interface (UI) design and user experience (UX) within digital environments. The study includes a detailed analysis of user perception regarding functional enhancements, impact on accessibility, and efficiency of task completion through data collected from respondents. A prototype of car booking and rental App was designed using Figma as the primary design tool which facilitated collaborative design processes, leading to the creation of engaging user experiences such as Landing Page Animation and Circular Navigation Animation. The research approach employed in this study involves a combination of survey and direct observation. The findings reveal a positive reception among users regarding functional enhancements, with a majority strongly agreeing (63.20%) and a minority expressing dissent (5.01%). Similarly, the impact on accessibility garnered high satisfaction levels, with approximately 60.7% strongly agreeing and minimal dissent (3.66%). Efficiency in task completion also received positive feedback, with 55.46% strongly agreeing and dissent at 2.94%. The design and data analysis journey highlight the significance of integrating visually appealing and interactive elements in UIs. This research work underscores the importance of design innovation and data-driven decision-making in optimizing UI design for enhanced user experiences and satisfaction.